Old References

Submitted by sylvia.wong@up… on Fri, 08/21/2020 - 17:17
Sub Topics

This module contains excerpts from the following sources:

Topic 1: Creating Value
  1. Hyken, S., 2016. The new moment of truth in business. [online] Forbes. Available at: <https://www.forbes.com/sites/shephyken/2016/04/09/new-moment-of-truth-in-business/#991df4538d94> [Accessed 10 February 2021].
Topic 2: Marketing Environments
  1. Acaroglu, L., 2019. What is greenwashing? How to spot it and stop it. [online] Disruptive Design. Available at: <https://medium.com/disruptive-design/what-is-greenwashing-how-to-spot-it-and-stop-it-c44f3d130d5> [Accessed 10 February 2021].
  2. ClimateWorks. n.d. ClimateWorks. [online] Available at: <https://www.climateworksaustralia.org/project/take-action/> [Accessed 10 February 2021].
  3. CNNMoney. 2014. Millennial generation is bigger, more diverse than boomers - CNNMoney. [online] Available at: <https://money.cnn.com/interactive/economy/diversity-millennials-boomers/> [Accessed 10 February 2021].
  4. Corcione, A., 2020. What is greenwashing?,. [online] Business News Daily. Available at: <https://www.businessnewsdaily.com/10946-greenwashing.html> [Accessed 10 February 2021].
  5. Fisk, P., 2019. Megatrends 2020-2030 ... what they mean for you and your business, and how to seize the new opportunities for innovation and growth,. [online] Peter Fisk. Available at: <https://www.thegeniusworks.com/2019/12/mega-trends-with-mega-impacts-embracing-the-forces-of-change-to-seize-the-best-future-opportunities/> [Accessed 10 February 2021].
  6. Hunt, V., Layton, D. and Prince, S., 2015. Why diversity matters. [online] McKinsey & Company. Available at: <https://www.mckinsey.com/business-functions/organization/our-insights/why-diversity-matters> [Accessed 10 February 2021].
  7. Prickly Pear Consulting. n.d. Online accountants for small business. [online] Available at: <https://nudgeaccounting.com.au/> [Accessed 10 February 2021].
  8. Toscano, N. and Foley, M., 2020. Call for real climate action not 'greenwashing' from big polluters. [online] Sydney Morning Herald. Available at: <https://www.smh.com.au/business/the-economy/call-for-real-climate-action-not-greenwashing-from-big-polluters-20200710-p55b13.html> [Accessed 10 February 2021].
  9. Tsui, J., 2020. The negative effects of corporate greenwashing,. [online] Sea Going Green. Available at: <https://www.seagoinggreen.org/blog/the-negative-effects-of-corporate-greenwashing> [Accessed 10 February 2021].
Topic 3: Marketing Research
  1. Confessore, N., 2018. Cambridge Analytica and Facebook: The scandal and the fallout so far,. [online] The New York Times. Available at: <https://www.nytimes.com/2018/04/04/us/politics/cambridge-analytica-scandal-fallout.html> [Accessed 10 February 2021].
  2. Igi-global.com. 2021. What is Brand Community | IGI Global. [online] Available at: <https://www.igi-global.com/dictionary/measuring-brand-community-strength/2828> [Accessed 10 February 2021].
  3. Munro, K., 2018. The Cambridge Analytica Facebook data breach explained,. [online] SBS News. Available at: <https://www.sbs.com.au/news/the-cambridge-analytica-facebook-data-breach-explained> [Accessed 10 February 2021].
  4. Rouse, M., 2019. What is big data and why is it important?. Tech Target.
Topic 4: Consumer Behaviour
  1. Devault, G., 2018. Learn how market research links life stage to ad effectiveness. [online] The Balance Small Business. Available at: <https://www.thebalancesmb.com/consumer-life-stage-advertising-2296805> [Accessed 10 February 2021].
Topic 5: Segmentation, Targeting and Positioning
  1. Bain, M., 2018. The simple mantra that helped Levi’s turn its business around. [online] Quartz at Work. Available at: <https://qz.com/work/1265943/levis-turned-around-its-business-by-following-a-simple-mantra/> [Accessed 10 February 2021].
  2. Bergh, C., 2018. How Levi’s became cool again. [online] Harvard Business Law. Available at: <https://hbr.org/2018/07/the-ceo-of-levi-strauss-on-leading-an-iconic-brand-back-to-growth> [Accessed 10 February 2021].
  3. Levi Strauss & Co. 2019. Levi Strauss Home - Levi Strauss & Co. [online] Available at: <https://www.levistrauss.com/> [Accessed 10 February 2021].
  4. Levinson, P., 2016. How Nike almost ended up with a very different name. [online] Business Insider Australia. Available at: <https://www.businessinsider.com.au/how-nike-got-its-name-2016-1?r=US&IR=T> [Accessed 10 February 2021].
  5. Nike News. 2019. Read Nike's Mission Statement and find information about NIKE, Inc. innovation, sustainability, community impact and more. [online] Available at: <https://about.nike.com/> [Accessed 10 February 2021].
  6. Puteaux, M. and Najjar, A., 2020. Op-ed|SpaceX’s adaptation to market. [online] Space News. Available at: <https://spacenews.com/op-ed-spacexs-adaptation-to-market-changes/> [Accessed 10 February 2021].
  7. Strain, M., 2020. Elon Musk's manned spaceX launch makes the space business serious,. [online] Bloomberg Opinion. Available at: <https://www.bloomberg.com/opinion/articles/2020-05-26/elon-musk-s-manned-spacex-launch-makes-the-space-business-serious> [Accessed 10 February 2021].
  8. Unzippedlevis.blogspot.com. n.d. - UnzippedLevis -. [online] Available at: <http://unzippedlevis.blogspot.com/> [Accessed 10 February 2021].
Topic 6: Product
  1. Brook, B., 2017. How a random US brand became the household name Hungry Jack’s in Australia. [online] News.com.au. Available at: <https://www.news.com.au/lifestyle/food/restaurants-bars/how-a-random-us-brand-became-the-household-name-hungry-jacks-in-australia/news-story/cef292929099d8dd2a9ff60b8deaf93e> [Accessed 10 February 2021].
  2. Medium. 2018. The I Love New York Logo Is An Iconic, Widely-Imitated Tourism Symbol. [online] Available at: <https://medium.com/@design.rush.ny/the-i-love-new-york-logo-is-an-iconic-widely-imitated-tourism-symbol-53ec155e2697> [Accessed 10 February 2021].
  3. Interbrand. 2019. Best Brands - Interbrand. [online] Available at: <https://www.interbrand.com/best-brands/> [Accessed 10 February 2021].
  4. Klara, R., 2017. How the ‘I Heart NY’ logo transcended marketing and endures 4 decades after its debut,. [online] Ad Week. Available at: <https://www.adweek.com/brand-marketing/how-the-i-heart-ny-logo-twice-transcended-marketing-and-endures-4-decades-after-its-debut/> [Accessed 10 February 2021].
  5. Mueller, V., 2016. How Tiffany’s box became the world’s most popular package. [online] Swedbrand Group. Available at: <https://www.swedbrand-group.com/blog/how-tiffanys-box-became-the-worlds-most-popular-package> [Accessed 10 February 2021].
  6. Pahwa, A., 2016. Coca-Cola marketing case study. [online] Feed Dough The entrepreneur's guide. Available at: <https://www.feedough.com/coca-cola-marketing-study/> [Accessed 10 February 2021].
  7. Reynolds, E., 2017. How Hungry Jack’s took on Burger King, and won’, NZ Herald. [online] NZ Herald. Available at: <https://www.nzherald.co.nz/business/how-hungry-jacks-took-on-burger-king-and-won/6OP5VH4U4BJTKVJNP43PP356RI/> [Accessed 10 February 2021].
  8. Strauss, K., n.d. Made in where? The countries with the best reputations for producing quality. [online] Forbes. Available at: <https://www.forbes.com/sites/karstenstrauss/2017/03/27/made-in-where-the-countries-with-the-best-reputation-for-producing-quality/#3d1542654b3d> [Accessed 10 February 2021].
Topic 7: Pricing
  1. Griffin, D., Hardisty, D. and Allard, T., 2020. Upgrade your pricing strategy to match consumer behavior. [online] Harvard Business Review. Available at: <https://hbr.org/2020/05/upgrade-your-pricing-strategy-to-match-consumer-behavior> [Accessed 10 February 2021].
  2. Harvard Business Review. 2020. Pricing Strategies for Uncertain Times. [online] Available at: <https://hbr.org/podcast/2020/07/pricing-strategies-for-uncertain-times> [Accessed 10 February 2021].
  3. Israeli, A. and Zelek, J., 2020. Pricing policies that protect your brand,. [online] Harvard Business Review. Available at: <https://hbr.org/2020/03/pricing-policies-that-protect-your-brand> [Accessed 10 February 2021].
  4. Mohammed, R., 2018. The good-better-best approach to pricing,. [online] Harvard Business Review. Available at: <https://hbr.org/2018/09/the-good-better-best-approach-to-pricing> [Accessed 10 February 2021].

 

Topic 8: Promotion
  1. 2020. [online] Available at: <https://www.canva.com/learn/billboard-advertising/> [Accessed 10 February 2021].
  2. Dua, T., 2018. The 15 most iconic Super Bowl commercials of all time. [online] Business Insider Australia. Available at: <https://www.businessinsider.com.au/most-unforgettable-super-bowl-commercials-best-super-bowl-ads-ever-cindy-crawford-2018-2?r=US&IR=T> [Accessed 10 February 2021].
  3. Torres, N., 2020. Advertising Makes Us Unhappy. [online] Harvard Business Review. Available at: <https://hbr.org/2020/01/advertising-makes-us-unhappy> [Accessed 10 February 2021].
Topic 9: Distribution
  1. Aryapadi, M., Dekhne, A., Fleischer, W., Graf, C. and Lange, T., 2020. Supply chain of the future: Key principles in building an omni-channel distribution network. [online] McKinsey and Company. Available at: <https://www.mckinsey.com/industries/retail/our-insights/supply-chain-of-the-future-key-principles-in-building-an-omnichannel-distribution-network> [Accessed 10 February 2021].
  2. Calder, N., Parvarandeh, S. and Brady, M., 2018. Building a direct-to-consumer strategy without alienating your distributors,. [online] Harvard Business Review. Available at: <https://hbr.org/2018/12/building-a-direct-to-consumer-strategy-without-alienating-your-distributors> [Accessed 10 February 2021].
  3. Guan, M., Poh, F., Sawaya, A. and Zipser, D., 2020. How consumer companies in China are preparing for the next normal: A virtual roundtable,. [online] McKinsey and Company. Available at: <https://www.mckinsey.com/featured-insights/asia-pacific/how-consumer-companies-in-china-are-preparing-for-the-next-normal-a-virtual-roundtable> [Accessed 10 February 2021].
  4. Kodali, S., 2019. Amazon has ‘destroyed the retail industry’: True or false?,. [online] Forrester. Available at: <https://go.forrester.com/blogs/amazon-has-destroyed-the-retail-industry-true-or-false/> [Accessed 10 February 2021].
  5. Naragon, K., 2019. Getting multichannel marketing right. [online] Harvard Business Review. Available at: <https://hbr.org/2019/05/getting-multichannel-marketing-right> [Accessed 10 February 2021].
  6. Smith, K., 2019. Amazon is saving retail, not destroying it,. [online] Bloomberg. Available at: <https://www.bloomberg.com/opinion/articles/2019-07-29/amazon-is-saving-retail-not-destroying-it> [Accessed 10 February 2021].

 

Topic 10: Integrated Marketing Program
  1. Brook, B., 2018. Gap: Last Australian store closes, unable to compete with Zara, H&M,. [online] News.com.au. Available at: <https://www.news.com.au/finance/business/retail/gap-closes-final-australian-store-ending-its-disastrous-foray-down-under/news-story/c27860366c3c290e087339aaec3c8503> [Accessed 10 February 2021].
  2. Deeb, G., n.d. The top 6 steps of strategic planning. [online] Forbes. Available at: <https://www.forbes.com/sites/georgedeeb/2018/12/04/the-top-6-steps-of-strategic-planning/#2cc1805935b2> [Accessed 10 February 2021].
  3. Mars, M. and Wrigley, M., 2011. Mars Wrigley | Mars, Incorporated. [online] Mars.com. Available at: <https://www.mars.com/made-by-mars/mars-wrigley> [Accessed 10 February 2021].
Topic 11: Sustainable Marketing
  1. Bhattacharya, C., 2020. How the great COVID-19 reset can help firms build a more sustainable future,. [online] World Economic Forum. Available at: <https://www.weforum.org/agenda/2020/05/the-covid-19-reset-sustainability/> [Accessed 10 February 2021].
  2. Berg, A., Schlag, N. and Stuchtey, M., 2015. Getting the most out of your sustainability program,. [online] McKinsey & Company. Available at: <https://www.mckinsey.com/industries/retail/our-insights/getting-the-most-out-of-your-sustainability-program> [Accessed 10 February 2021].
  3. Ioannou, I. and Serafeim, G., 2019. Yes, sustainability can be a strategy,. [online] Harvard Business Review. Available at: <https://hbr.org/2019/02/yes-sustainability-can-be-a-strategy> [Accessed 10 February 2021].
  4. Nauclér, T., 2020. Sustainable enterprise. [online] McKinsey & Company. Available at: <https://www.mckinsey.com/business-functions/sustainability/how-we-help-clients/sustainable-enterprise> [Accessed 10 February 2021].
  5. Whelan, T. and Kronthal-Sacco, R., 2019. Research: Actually, consumers do buy sustainable products. [online] Harvard Business Review. Available at: <https://hbr.org/2019/06/research-actually-consumers-do-buy-sustainable-products> [Accessed 10 February 2021].
  6. White, K., Hardisty, D. and Habib, R., 2019. The elusive green consumer. [online] Harvard Business Review. Available at: <https://hbr.org/2019/07/the-elusive-green-consumer> [Accessed 10 February 2021].

 

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