The Bachelor of Business (Marketing), with the two nested exit qualifications (Diploma of Business and Associate Degree of Business), is designed to position graduates for success as a manager or director in Marketing industry. Every organisation in every industry requires business and marketing professionals, with skills to oversee the performance of teams, optimise marketing operations, develop marketing strategy and maximise a company’s potential for profit.
The course is underpinned by the Bachelor of Business core subjects with marketing specialised subjects and supplement by elective subjects which come from a range of business areas including business management and entrepreneurship. This allows students to choose any specialisation or combination of subjects they wish, to create a specialised business management degree in marketing therefore gives them a wide range of employment choices.
Due to the rapidly changing environment especially in the job market, the Bachelor of Business (Marketing) is focusing on future-proofing graduates with the graduate qualities and learning outcomes so that they can adapt and strive in their career progression.
The teaching of the Bachelor of Business (Marketing) integrates the practical experience of industry specialists with a more formal academic approach and lays the foundation of a coherent and cohesive body of understanding at the general business level.
The Bachelor of Business (Marketing) builds on the subjects completed at the Diploma and Associate Degree levels, with an additional three core subjects, two specialisation subjects and three electives subjects. In this Bachelor course, students complete one Work Integrated Learning (WIL) subject (WIL300, core professional placement components), at the end of their third-year study. The WIL subject is completed over a study period and provide students with a wealth of hands-on practical work experience.
Learning activities and forums
Learning activities and forum collaborations are not part of summative/graded assessments; however, they are designed to prepare you for incremental graded assessment and expand your learning. These activities encourage a community learning experience between peers and provide opportunities for facilitators to offer formative feedback to the student cohort.
Terminology
You will be exposed to a lot of terminology throughout this topic. We suggest you start a personal glossary of terms to ensure you can use this terminology correctly (and confidently). Because understanding academic writing is made much easier if you have a handle on the terminology, we have provided a glossary.
Textbook and readings
You may be asked to read specific chapters from a textbook, or other readings including links to reputable websites. For each module, you will be asked to read information as you progress through the learning. It is important you read this information carefully as it will help prepare you for your assessments.
Additional resources
Additional activities and resources which may include papers, articles, websites, videos, or presentations are provided at the end of the topic. These are encouraged but not mandatory.
Level 100 - Diploma of Business (Marketing)
| Study period | Subject code | Subject name | Subject type | Pre/Co-requisites | Credit points |
|---|---|---|---|---|---|
| 1 | BUS100 | Introduction to Global Business | Core | None | 3 |
| 1 | ESK100 | Professional and Academic Skills | Core | None | 3 |
| 1 | FIN100 | Fundamentals of Financial Literacy | Core | None | 3 |
| 2 | MGT100 | Introduction to Management | Core | None | 3 |
| 2 | MKT100 | Introduction to Marketing | Core | None | 3 |
| 2 | ECO100 | Economics for Business | Core | None | 3 |
| 1 | MKT101 | Consumer Behaviour | Specialisation | None | 3 |
| 2 | MKT102 | Service Marketing | Specialisation | None | 3 |
Level 200 - Associate Degree of Business (Marketing)
| Study period | Subject code | Subject name | Subject type | Pre/Co-requisites | Credit points |
|---|---|---|---|---|---|
| 3 | FIN200 | Management Accounting | Core | FIN100 | 3 |
| 3 | HRM200 | Human Resource Management | Core | None | 3 |
| 3 | BUS201 | Law for Business | Core | None | 3 |
| 3 | BUS202 | Business Intelligence for Decision Making | Core | None | 3 |
| 4 | CRM200 | Customer Relationship Management | Specialisation | None | 3 |
| 4 | MKT202 | Integrated Marketing Communications | Specialisation | None | 3 |
| 4 | Elective 200 | Elective | None | 3 | |
| 4 | Elective 200 | Elective | None | 3 |
Level 300 - Bachelor of Business (Marketing)
| Study period | Subject code | Subject name | Subject type | Pre/Co-requisites | Credit points |
|---|---|---|---|---|---|
| 5 | BUS300 | Practising Responsible Business Behaviours | Core | None | 3 |
| 5 | MGT300 | Leadership for Personal Growth | Core |
MGT100 HRM200 |
3 |
| 7 | WIL300 | Professional Internship | Core (WIL) | Complete 66 cps from Level 100, 200 & 300 | 6 |
| 5 | MKT300 | Digital Marketing | Specialisation | MKT100 | 3 |
| 5 | MKT301 | Global Brand Managment | Specialisation | None | 3 |
| 6 | Elective 300 | Elective | None | 3 | |
| 6 | Elective 300 | Elective | None | 3 |