{"taskDescription":"Marketing Strategy Plan","pagesList":[{"params":{"elementList":[{"params":{"decorative":false,"contentName":"Image","expandImage":"Expand Image","minimizeImage":"Minimize Image","file":{"path":"images\/file-6736bdb9796df.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":2500,"height":1407}},"library":"H5P.Image 1.1","metadata":{"contentType":"Image","license":"U","title":"Untitled Image"},"subContentId":"3b6215b5-ae9c-4e87-a00c-93d7a45b3c7f"},{"params":{"text":"

This activity will provide the framework for your marketing plan for your proposed new product or service. You can come back to this and adjust as you work through your product development, and as usual you have the option to download and save your work so you can refer to it again later when working on your assessment at the end.<\/p>\n"},"library":"H5P.Text 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"2b14e710-3bee-49ca-89f1-f48deea695aa"}],"helpTextLabel":"More information","helpText":""},"library":"H5P.StandardPage 1.5","metadata":{"contentType":"Standard page","license":"U","title":"Introduction"},"subContentId":"777e67bd-f76d-451e-8234-002d2789f233"},{"params":{"elementList":[{"params":{"inputFieldSize":"10","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"\n\n\t\n\t\t\n\t\t\t\n\t\t\t

Define Your Marketing Objectives: start by setting clear and measurable objectives for your marketing strategy. Consider what you want to achieve in both the short term and the long term. Examples include:<\/p>\n\n\t\t\t

Increase brand awareness: Promote your product to ensure it\u2019s recognised by your target market.<\/li>\n\t\t\t\t
Generate leads: Attract potential customers who are interested in your product.<\/li>\n\t\t\t\t
Boost sales: Convert leads into paying customers.<\/li>\n\t\t\t\t
Build customer loyalty: Create strategies to retain customers and encourage repeat business<\/li>\n\t\t\t<\/ul>\n\t\t\t\n\t\t\n\t\n\n\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"520165d6-7d71-4d6b-a406-270b4ce53432"},{"params":{"inputFieldSize":"10","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"\n\n\t\n\t\t\n\t\t\t\n\t\t\t
Understand Your Target Market. Explain your target market\u2019s:<\/p>\n\n\t\t\t
- Demographics: Identify the age, gender, income level, and geographic location of your target customers.<\/li>\n\t\t\t\t
- Psychographics: Understand their interests, values, and lifestyle choices.<\/li>\n\t\t\t\t
- Behavioural Traits: Consider their purchasing behaviour, product usage, and decision-making process.<\/li>\n\t\t\t<\/ul>\n\t\t\t\n\t\t\n\t\n\n\n\n
  Customer Needs: What are the pain points or needs that your product addresses? Tailor your marketing messages to highlight how your product solves these issues.<\/p>\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"8e6720ed-e616-4352-9ec0-78a030adb8c2"}],"helpTextLabel":"More information","helpText":""},"library":"H5P.StandardPage 1.5","metadata":{"contentType":"Standard page","license":"U","title":"Define Marketing Objectives and Understand Your Target Market"},"subContentId":"1e9a4bc8-09ea-435a-b513-35ce25e2c6bb"},{"params":{"elementList":[{"params":{"inputFieldSize":"10","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"\n\n\t\n\t\t\n\t\t\t\n\t\t\t
  Conduct a Competitor Analysis: Identify your main competitors in the hospitality sector and analyse their strengths and weaknesses. Look at their marketing strategies, pricing, distribution channels, and customer engagement tactics. Ask yourself:<\/p>\n\n\t\t\t
  - What do they do well?<\/li>\n\t\t\t\t
  - Where are the gaps in their offerings?<\/li>\n\t\t\t\t
  - How can you differentiate your product from theirs?<\/li>\n\t\t\t<\/ul>\n\t\t\t\n\t\t\n\t\n\n\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"5ca0b59e-fb38-48db-9aae-0183229561c7"},{"params":{"inputFieldSize":"10","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"\n\n\t\n\t\t\n\t\t\t\n\t\t\t
    Create your Unique Value Proposition (UVP) statement: Develop a concise statement which explains what makes your product unique and why customers should choose it. Remember to focus on the benefits your product offers, not just the features. <\/p>\n\t\t\t\n\t\t\n\t\n\n\n\n
    Example: \u201cOur eco-friendly hotel offers luxury experiences with a minimal carbon footprint, attracting environmentally conscious travellers.<\/p>\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"6c0e320a-1b75-4bc2-a15e-831a8e10baa8"}],"helpTextLabel":"More information","helpText":""},"library":"H5P.StandardPage 1.5","metadata":{"contentType":"Standard page","license":"U","title":"Competitor Analysis and Unique Value Proposition"},"subContentId":"455a7be4-c4e7-4aa0-bc1b-d635b928ded2"},{"params":{"elementList":[{"params":{"inputFieldSize":"10","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"\n\n\t\n\t\t\n\t\t\t\n\t\t\t
    Develop Your Marketing Mix: Use the 8Ps (or this shorter 4Ps) to explain your marketing mix:<\/p>\n\n\t\t\t
    - Product: Highlight the key features, benefits, and unique aspects of your product. Ensure that your product meets customer needs and stands out in the market.<\/li>\n\t\t\t\t
    - Price: Choose a pricing strategy that reflects your product\u2019s value and aligns with your target market\u2019s expectations. Consider using value-based pricing, competitive pricing, or penetration pricing.<\/li>\n\t\t\t\t
    - Place: Decide where your product will be available. Will you use online booking platforms, direct sales through your website, or partner with travel agencies?<\/li>\n\t\t\t\t
    - Promotion: Plan how you will promote your product. Consider a mix of channels like ads, email marketing, social media, and events. Focus on the channels most effective for reaching your target market.<\/li>\n\t\t\t<\/ul>\n\t\t\t\n\t\t\n\t\n\n\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"f3e42d8b-cc5a-4ed2-b642-fe60eea8bec0"},{"params":{"inputFieldSize":"10","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"\n\n\t\n\t\t\n\t\t\t\n\t\t\t
      Implement Digital Marketing Strategies: Use these headings to decide which digital channels are most appropriate and how you will utilise them:<\/p>\n\n\t\t\t
      - Social Media Marketing: Use platforms like Facebook, Instagram, and Instagram to engage with your audience. Share content that highlights your product's unique features and benefits and use paid ads to reach a larger audience.<\/li>\n\t\t\t\t
      - Email Marketing: Create email campaigns to nurture leads, provide product updates, and offer special promotions. Personalise your emails to increase engagement.<\/li>\n\t\t\t\t
      - Content Marketing: Develop blogs, articles, and videos that showcase your expertise and provide value to your audience. This helps build trust and authority in the market.<\/li>\n\t\t\t\t
      - SEO: Optimise your website and content to rank higher in search engine results. Use keywords related to your product and industry to attract organic traffic.<\/li>\n\t\t\t<\/ul>\n\t\t\t\n\t\t\n\t\n\n\n\n
        Video Marketing: Create engaging videos that demonstrate your product in action. Videos are a powerful tool for storytelling and can help convey your product\u2019s benefits visually.<\/p>\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"4f136565-d38a-467f-8f52-bc0c25704072"}],"helpTextLabel":"More information","helpText":""},"library":"H5P.StandardPage 1.5","metadata":{"contentType":"Standard page","license":"U","title":"Marketing Mix and Digital Marketing Strategies"},"subContentId":"04f08717-22bc-42ab-b227-8caa4d6ea240"},{"params":{"elementList":[{"params":{"inputFieldSize":"10","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"\n\n\t\n\t\t\n\t\t\t\n\t\t\t
        Leverage Offline Marketing Tactics: Plan for possible marketing events and opportunities which you could host to promote your business and product or service:<\/p>\n\n\t\t\t
        \n\t\t\t\t
        Events: Host events, such as product launches or tastings, to showcase your product and connect with potential customers face-to-face.<\/li>\n\t\t\t\t
        Public Relations (PR): Build relationships with local media and influencers to gain media coverage. Press releases and media kits can help spread the word about your product.<\/li>\n\t\t\t\t
        Networking: Attend industry events, conferences, and trade shows to promote your product and build connections with key players in the hospitality industry.<\/li>\n\t\t\t<\/ul>\n\t\t\t\n\t\t\n\t\n\n\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"62519a71-9ad7-4a47-8184-be4cd93fe38a"},{"params":{"inputFieldSize":"10","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"\n\n\t\n\t\t\n\t\t\t\n\t\t\t
        Allocate Your Marketing Budget:<\/p>\n\n\t\t\t
        \n\t\t\t\t
        Prioritise Spending: Focus your budget on the most effective marketing channels for reaching your target market. For example, if your audience is active on social media, allocate a larger portion of your budget to social media advertising.<\/li>\n\t\t\t<\/ul>\n\t\t\t\n\t\t\n\t\n\n\n\n
        Track Costs: Keep a detailed record of your marketing expenses and adjust your budget as needed to ensure you stay on track.<\/p>\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"c6223fe6-b83f-44b4-b192-adbd4f01a011"}],"helpTextLabel":"More information","helpText":""},"library":"H5P.StandardPage 1.5","metadata":{"contentType":"Standard page","license":"U","title":"Offline Marketing Tactics and Allocate Budget"},"subContentId":"d009b93d-58c5-4d83-a02b-f50851580342"},{"params":{"elementList":[{"params":{"inputFieldSize":"10","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"\n\n\t\n\t\t\n\t\t\t\n\t\t\t
        Key Performance Indicators (KPIs): Define the metrics you will use to measure the success of your marketing efforts. Common KPIs include website traffic, lead conversion rates, and sales figures.<\/p>\n\t\t\t\n\t\t\n\t\n\n\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"9710e9a1-2069-48b8-beba-97035090f3f0"},{"params":{"inputFieldSize":"10","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"\n\n\t\n\t\t\n\t\t\t\n\t\t\t
        Analyse and Adjust: Add to this section and amend as you progress through the product development stages.<\/p>\n\n\t\t\t
        \n\t\t\t\t
        Analyse Results: Regularly review your KPIs to assess the effectiveness of your strategies. Use this data to make informed adjustments to your marketing plan.<\/li>\n\t\t\t<\/ul>\n\t\t\t\n\t\t\n\t\n\n\n\n
        Continuous Improvement: Be flexible and willing to adapt your strategies based on performance data. If a particular tactic isn\u2019t working, try a different approach.<\/p>\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"4fcfdc72-543f-463d-a41e-bf1112108888"}],"helpTextLabel":"More information","helpText":""},"library":"H5P.StandardPage 1.5","metadata":{"contentType":"Standard page","license":"U","title":"Measure and Adjust Your Strategies As you continue through the development process, you will be able to evaluate the effectiveness of your marketing strategies. Put your initial thoughts as to how you will measure and adjust your strategies later on."},"subContentId":"cc33754e-fa82-4070-89f7-e70355cf3403"},{"params":{"description":"
        Click on the Create document to save your responses in a downloadable file.<\/p>\n","createDocumentLabel":"Create document","submitTextLabel":"Submit","submitSuccessTextLabel":"Your report was submitted successfully!","selectAllTextLabel":"Select","exportTextLabel":"Export","helpTextLabel":"More information","requiresInputErrorMessage":"The following pages contain required fields that need to be filled in order to review or submit this document: @pages","helpText":""},"library":"H5P.DocumentExportPage 1.5","metadata":{"contentType":"Document Export Page","license":"U","title":"Save your responses"},"subContentId":"520149bd-fba0-4261-89bf-dd86e50ccf9b"}],"i10n":{"previousLabel":"Previous documentation step","nextLabel":"Next documentation step","closeLabel":"Close"}}

NZMA- Hospitality-LVL6- M3- 3.5