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For this activity, you are going to develop a positioning strategy for the product or service you are developing. Make sure to save and download your work at the end of this activity so you can refer to it at a later date.<\/p>\n"},"library":"H5P.Text 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"f0792906-39f4-41b0-8741-929e8e72e422"}],"helpTextLabel":"For this activity, you are going to develop a positioning strategy for the product or service you are developing. Make sure to save and download your work at the end of this activity so you can refer to it at a later date.","helpText":""},"library":"H5P.StandardPage 1.5","metadata":{"contentType":"Standard page","license":"U","title":"Instructions"},"subContentId":"dfc06957-bd6e-4ea5-85ea-a288fd655c86"},{"params":{"elementList":[{"params":{"inputFieldSize":"3","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"\n\n\t\n\t\t\n\t\t\t\n\t\t\t

How will you differentiate your product through exceptional customer service? Describe the customer service approach you will take to make your product stand out. Consider how you will train your team, personalise the experience, and exceed customer expectations.<\/p>\n\t\t\t\n\t\t\n\t\n\n\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"4a1db079-7273-47ff-a806-d615ab107b07"},{"params":{"inputFieldSize":"3","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"

Briefly explain a customer-based strategy for the resort.<\/p>\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"f526b304-350b-441c-a62d-df271cb8679f"},{"params":{"inputFieldSize":"3","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"

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How will you make your product convenient and accessible to customers? Identify the convenience factors that will appeal to your target market. Think about booking processes, location advantages, or ease of use.<\/p>\n\t\t\t\n\t\t\n\t\n\n\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"6c1be3e2-4a97-4a3d-9ce6-7fcb13c24bbc"},{"params":{"inputFieldSize":"3","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"\n\n\t\n\t\t\n\t\t\t\n\t\t\t

Briefly explain a convenience-based strategy for the resort.<\/p>\n\t\t\t\n\t\t\n\t\n\n\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"cc281c05-b48e-437c-b7f8-17fb39a0c4a2"},{"params":{"inputFieldSize":"3","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"

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How will you price your product to attract your target customers? Develop a pricing strategy that balances affordability with perceived value. Consider special offers, discounts, or pricing tiers that will appeal to your target market.<\/p>\n\t\t\t\n\t\t\n\t\n\n\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"a5a26b12-ab56-497d-8525-bfb3217430ee"},{"params":{"inputFieldSize":"3","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"\n\n\t\n\t\t\n\t\t\t\n\t\t\t

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How will you focus on quality to attract customers willing to pay a premium for your product? Outline how you will emphasise quality in your product, from the materials used to the customer experience. Consider how you will justify a higher price point through quality.<\/p>\n\t\t\t\n\t\t\n\t\n\n\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"406dadf5-7d4e-44f7-ac99-aa795787889a"},{"params":{"inputFieldSize":"3","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"\n\n\t\n\t\t\n\t\t\t\n\t\t\t

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What unique features or experiences will you offer to make your product stand out? Propose a differentiation strategy that makes your product memorable and distinct from competitors. Consider innovation, branding, or unique experiences.<\/p>\n\t\t\t\n\t\t\n\t\n\n\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"87854d5c-fd0a-4833-8e6b-d0163a2bf9df"},{"params":{"inputFieldSize":"3","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"

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What are the expected outcomes?<\/p>\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"7a647b47-ed8e-47ec-9e9b-2fd5686b292e"}],"helpTextLabel":"More information","helpText":""},"library":"H5P.StandardPage 1.5","metadata":{"contentType":"Standard page","license":"U","title":"Differentiation Strategy"},"subContentId":"3ca1e1a5-e449-4235-bc80-0e7b9e113548"},{"params":{"elementList":[{"params":{"inputFieldSize":"3","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"\n\n\t\n\t\t\n\t\t\t\n\t\t\t

Summarise the key points from each positioning strategy you have proposed and describe an overall positioning strategy for the resort, ensuring they align with the resort\u2019s brand and target market.<\/p>\n\t\t\t\n\t\t\n\t\n\n\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"830d5a74-de4b-4243-960e-1b500fd25490"},{"params":{"inputFieldSize":"3","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"

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How does your positioning strategy align with Pauanui Ocean Resort\u2019s brand and target audience?<\/p>\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"a597753c-a8aa-4a3d-98fa-9add65d12b9d"}],"helpTextLabel":"More information","helpText":""},"library":"H5P.StandardPage 1.5","metadata":{"contentType":"Standard page","license":"U","title":"Overall Strategy"},"subContentId":"cc83a434-f6a2-46f9-8776-013ace45e043"},{"params":{"description":"

Click on the Create document to save your responses in a downloadable file.<\/p>\n","createDocumentLabel":"Create document","submitTextLabel":"Submit","submitSuccessTextLabel":"Your report was submitted successfully!","selectAllTextLabel":"Select","exportTextLabel":"Export","helpTextLabel":"More information","requiresInputErrorMessage":"The following pages contain required fields that need to be filled in order to review or submit this document: @pages","helpText":""},"library":"H5P.DocumentExportPage 1.5","metadata":{"contentType":"Document Export Page","license":"U","title":"Save your responses"},"subContentId":"0c012ecc-396c-402e-91d4-dce5d5e17f34"}],"i10n":{"previousLabel":"Previous documentation step","nextLabel":"Next documentation step","closeLabel":"Close"}}

NZMA- Hospitality-LVL6- M3- 3.6