References and Copyright

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References

Almquist, E., Senior, J. and Bloch, N., 2021. The 30 Elements of Consumer Value: A Hierarchy. [online] Harvard Business Review. Available at: [Accessed 21 November 2021].

Bain. 2021. The Elements of Value. [online] Available at: [Accessed 9 November 2021].

Breschi, A 2021, 16 types of customer needs and how to solve them, HubSpot, https://blog.hubspot.com/service/customer-needs

Business Insider Australia. 2021. 17 iconic ad campaigns that changed the world. [online] Available at: [Accessed 18 November 2021].

Creative Bloq. 2021. 68 brilliant print adverts. [online] Available at: [Accessed 2 December 2021].

Deloitte. 2022. Media Consumer Survey 2021 | Deloitte Australia | Telecommunications, Media & Entertainment. [online] Available at: [Accessed 10 February 2022].

Elliot, G., Rundle-Thiele, S., Waller, D., Smith, S., Eades, L. and Bentrott, I., 2021. Marketing. 4th ed. Wiley.

Kemp, S., 2022. Digital in New Zealand: All the Statistics You Need in 2021 — DataReportal – Global Digital Insights. [online] DataReportal – Global Digital Insights. Available at: [Accessed 10 February 2022].

Kenobi, B., Warbrick, I. and Taylor, A., 2021. Augmented Reality Applications. [online] Scale up New Zealand. Available at: [Accessed 15 November 2021].

Kotler, P & Armstrong, G 2021, Principles of Marketing Global Edition, 18th edn., Pearson.

Kotler, P & Keller, K 2012, A Framework for Marketing Management, 5th edn, Pearson.

Knowledge@Wharton. 2021. How Amazon Delivers on Its Core Product: Convenience - Knowledge@Wharton. [online] Available at: [Accessed 19 November 2021].

Linkedin.com. 2021. Understanding Needs, Wants and Demands in Marketing world. [online] Available at: [Accessed 25 November 2021].

MailBakery. 2021. 10 of the Best Email Marketing Campaign Examples You've Ever Seen. [online] Available at: [Accessed 2 December 2021].

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Merton, T., 2021. How Brands Can Adapt to Changes in Media Consumption Trends. [online] Mni.com. Available at: [Accessed 17 December 2021].

Mindtools.com. 2021. The Marketing Mix and the 4Ps: Understanding How to Position Your Market Offering. [online] Available at: [Accessed 26 November 2021].

Narita, T., 2021. UNIQLO: What’s behind the low-cost high-quality casual wears? - Technology and Operations Management. [online] Technology and Operations Management. Available at: [Accessed 17 November 2021].

NZ, 2021. Volume challenges | eCommerce Spotlight. [online] Ecommercespotlight.co.nz. Available at: [Accessed 16 December 2021].

Odmark, S., 2022. Media Consumption Trends 2022: Where Is Your Target Group? | Cure Media. [online] Cure Media. Available at: [Accessed 10 February 2022].

Omniconvert Ecommerce Growth Blog. 2021. Customer Lifetime Value (CLV) - how to calculate, measure, and improve it - Omniconvert Blog. [online] Available at: [Accessed 22 November 2021].

Owen, M., 2021. How Apple has hit 2 billion iOS devices sold, and when it will hit 2 billion iPhones | AppleInsider. [online] AppleInsider. Available at: [Accessed 18 November 2021].

Quadros, M., 2021. 14 Inspiring LinkedIn Ad Examples and Best Practices for 2021. [online] AdEspresso. Available at: [Accessed 1 December 2021].

Redzovski, G., 2021. The 2021 trends influencing NZ's retail resurgence. [online] NZ business. Available at: [Accessed 12 November 2021].

Smith, B., 2021. [online] Available at: [Accessed 13 December 2021].

Solomon, MR, Russell-Bennett, R & Previte, J 2018, Consumer behaviour: buying, having being, 4th edn, Pearson.

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Whalley, A 2000, Strategic Marketing, 1st edn, Bookboon.com

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