Career Potential and Further Study

Submitted by sylvia.wong@up… on Sun, 04/10/2022 - 23:45
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The units in this course can help you prepare for a career in marketing communication. If your dream is to be in marketing and advertising, communication value, this course will give you the skills and knowledge required. Upon successful completion of this course, depending on your style, you may be able to pursue a career as a marketing officer, a market research assistant, a public relations officer, or a junior brand manager.

According to the National Careers Institute, 67.8% of graduates in the management and commerce field started or expanded a business, had a more highly skilled job, a promotion, higher pay, or a new job. As for salary, they indicated $57,800 pa. is the middle of the range of salaries earned by graduates in the management and commerce field starting their first-ever full-time job after graduating with the Certificate IV in Marketing and Communications.3

In Australia, there were 87,100 advertising and marketing professionals in 2020. The number of workers grew very strongly over the past 5 years, and it is expected to grow very strongly over the next five years, likely to reach 105,500 by 2025.4

Career options include:

  • Marketing and communications officer​
  • Digital marketing coordinator
  • Advertising account coordinator
  • Market research assistant
  • Junior marketing analyst​

To grow in your skills and expertise and gain more experience and knowledge in the industry, you can undergo further study. Some of these courses may include:
 

BSB50620- Diploma of Marketing and Communication

BSB50820- Diploma of Project Management Diploma of Project Management

BSB60520- Advanced Diploma of Marketing and Communication 

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