- Determine organisational written and visual digital content ne. Available at:
https://snapwire.co/custom-visual-content-part-of-digital-marketing/
https://www.forbes.com/sites/forbescommunicationscouncil/2020/07/07/13-types-of-digital-content-that-can-enhance-a-companys-online-presence/?sh=38d3313b3a45 - Access and review organisational templates and content style guides to inform content development and ensure content consistency. Available at: https://www.altexsoft.com/blog/uxdesign/creating-a-style-guide-one-stop-place-for-your-ui-design-team/ https://blog.influenceandco.com/why-you-need-a-content-style-guide-and-how-to-get-started
- Identify platform functionality and limitations to inform content development. Available at: https://www.bmc.com/blogs/digital-platforms/
- Determine use of content across internal and external platforms to inform content development and allow ease of use across multiple platforms. Available at: https://www.brafton.com/blog/creation/digital-content/
- Access product and organisational information required for content development. Available at: https://www.ndash.com/blog/content-development-strategy-basics
- Plan content development that aligns with organisational branding and marketing activity. Available at: https://expresswriters.com/digital-content-strategy-guide/ https://optinmonster.com/how-to-create-a-successful-content-marketing-strategy-in-8-simple-steps/
- Develop written content that aligns with organisational style guide, branding and marketing activity. Available at: https://www.classy.org/blog/create-organizational-style-guide/
- Produce accurate and detailed written content that aids customer browsing and purchasing. Available at:https://www.walkersands.com/7-easy-tips-for-effective-content-writing/
- Use text styling that provides a clear hierarchy of content. Available at: https://www.toptal.com/designers/typography/typographic-hierarchy
- Use copywriting techniques that encourage customer engagement. Available at: https://www.csqd.com.au/4-copywriting-strategies-to-increase-customer-engagement/
- Plan and use keywords for search engine optimisation. Available at: https://moz.com/learn/seo/what-are-keywords
- Check for correct use of grammar and spelling and make any required amendments. Available at: https://courses.lumenlearning.com/healthcarecommunication/chapter/text-the-importance-of-spelling/
- Seek feedback from relevant personnel and make any required amendments to written content. Available at: https://gathercontent.com/blog/how-to-provide-feedback-on-content
- Source visual content that connects with the target market and aligns with organisational style guide, branding and marketing activity. Available at: https://neilpatel.com/blog/visual-content-you-need-to-use-in-your-marketing-campaign/
- Edit visual content to generate high quality and appealing visual content. Available at: https://www.columnfivemedia.com/infographic-10-tips-for-designing-effective-visual-communication/
- Ensure visual content accurately represents products and services. Available at: https://www.copypress.com/blog/adding-better-visuals-to-content/
- Seek feedback from relevant personnel and make any required amendments to visual content. Available at: https://trydesignlab.com/blog/how-to-ask-for-design-feedback-10-top-tips/
- Gain approval for written and visual content. Available at:https://www.ziflow.com/blog/review-and-approval-process
- Upload content to digital platforms using approved file extension scheme. Available at: https://www.archives.gov/preservation/products/definitions/filetypes.html
- Arrange content in a logical design for improved user experience. Available at: https://www.interaction-design.org/literature/topics/ui-design
- Ensure content is displayed in a visually appealing manner. Available at: https://www.bluleadz.com/blog/how-to-create-visually-appealing-content-that-will-blow-your-mind
- Seek input of relevant personnel to ensure accuracy and relevance of written and visual content. Available at:https://www.mindtools.com/pages/article/getting-feedback.htm
- View the content in closed contention mode, test on multiple devices, and make any required amendments. Available at:https://moz.com/blog/content-strategy-for-a-multi-device-world https://www.thetechedvocate.org/how-to-evaluate-digital-content/
- Archive content and ensure version control is applied to track content history. Available at: http://falcondocs.com/blogs/2019/03/01/what-is-digital-archiving
- Ensure content is securely stored and backed up. Available at: https://us.norton.com/content/norton-msm/us/en-us/home/internetsecurity/how-to/the-importance-of-data-back-up.html/?lg=en&ct=US&cs=true
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