The following is a list of words taken from this module. To help improve your understanding, research their meanings. You could also look up how to say the word – most online dictionaries will demonstrate this.
You can download this list in order to work on it.
- 5 C’s of marketing
- Bad debts
- Balance sheet
- Break-even pricing
- Business initiatives
- Cash flow forecasting
- Cost of sales (COS)
- Depreciation
- Digital advertising
- Employment agreement
- Gross profit
- Interest expenses
- Key performance indicator (KPI)
- Marketing goals
- Marketing initiatives
- Marketing mix
- Marketing plan
- Marketing strategy
- Net change in cash
- Net profit
- Online distribution channels
- Online presence
- Operating expenses (OPEX)
- Operating profit
- Policy
- Procedure
- Profit and loss forecasting
- Reporting processes
- Return on investment (ROI)
- Revenue (in financial statements and forecasts)
- Risk
- Search engine optimisation (SEO)
- Start-up costs
- Supply chain
- Traditional marketing
- Website analytics
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