{"taskDescription":"Understanding Consumer Behaviour","pagesList":[{"params":{"elementList":[{"params":{"decorative":false,"contentName":"Image","expandImage":"Expand Image","minimizeImage":"Minimize Image","file":{"path":"images\/file-6695d787e47fa.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":2016,"height":1152}},"library":"H5P.Image 1.1","metadata":{"contentType":"Image","license":"U","title":"Untitled Image"},"subContentId":"a9c10f33-a3d7-4098-ae11-412b6d9a90e0"},{"params":{"text":"

For this activity, you will investigate trends in guest behaviour which may affect how the resort meets guest expectations to remain competitive. You will then analyse the behaviour trends to make strategic decisions.<\/p>\n"},"library":"H5P.Text 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"048a1ad0-594b-456a-af40-67e0dda4db01"}],"helpTextLabel":"More information","helpText":""},"library":"H5P.StandardPage 1.5","metadata":{"contentType":"Standard page","license":"U","title":"Instructions"},"subContentId":"565db414-497b-4ce1-83f5-a2fcc321b8d9"},{"params":{"elementList":[{"params":{"text":"

Many guests have started requesting more sustainable and eco-friendly options during their stay and are interested in how the resort is reducing its environmental impact.<\/p>\n"},"library":"H5P.Text 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"2e7afe9f-478c-48e9-b5ad-d0f26a2f658e"},{"params":{"inputFieldSize":"3","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"

Describe how you would recognise this shift in consumer needs and the importance of addressing it.<\/p>\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"885b19d6-74a6-4092-9880-1344a9b780f8"},{"params":{"inputFieldSize":"3","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"

Suggest ways to enhance the resort\u2019s sustainable practices to meet these new consumer demands.<\/p>\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"2727b1c2-9d15-4e18-8dce-6bd1d83c32c6"}],"helpTextLabel":"More information","helpText":""},"library":"H5P.StandardPage 1.5","metadata":{"contentType":"Standard page","license":"U","title":"1. Problem Recognition"},"subContentId":"6fc8cee5-3524-4f04-b9fb-c2119a469e69"},{"params":{"elementList":[{"params":{"text":"

Guests often enquire about local activities and cultural experiences that they can engage in during their stay which are authentic and enriching and reflect the local culture.<\/p>\n"},"library":"H5P.Text 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"fcb8eb5a-2d1c-4569-9dba-ca6f2efafe19"},{"params":{"inputFieldSize":"3","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"

Explain how would guests typically gather information about local activities and cultural activities.<\/p>\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"d3944bb8-4718-471b-b611-2523d2674130"},{"params":{"inputFieldSize":"3","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"

Recommend strategies for Pauanui Ocean Resort to effectively provide this information and enhance the guest experience.<\/p>\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"9aa064cd-7dbc-4943-b9bb-d53b8dc68fc7"}],"helpTextLabel":"More information","helpText":""},"library":"H5P.StandardPage 1.5","metadata":{"contentType":"Standard page","license":"U","title":"2. Information Search"},"subContentId":"ad13afb7-df3c-4ff5-9deb-4a0e028e2633"},{"params":{"elementList":[{"params":{"text":"

Guests are comparing Pauanui Ocean Resort with other luxury resorts in the region, particularly focusing on amenities, customer service, and unique experiences offered.<\/p>\n"},"library":"H5P.Text 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"be09e692-889b-4dd3-8fbe-221a81ed1462"},{"params":{"inputFieldSize":"3","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"

List at least three criteria that guests might consider when evaluating Pauanui Ocean Resort against its competitors.<\/p>\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"fb36be26-74bd-4ca9-9556-5ddcc6cd8a1e"},{"params":{"inputFieldSize":"3","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"

Propose ways the resort can differentiate itself based on these criteria.<\/p>\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"51772643-75cd-4b29-830b-989e32138c50"}],"helpTextLabel":"More information","helpText":""},"library":"H5P.StandardPage 1.5","metadata":{"contentType":"Standard page","license":"U","title":"3. Evaluation of Alternatives"},"subContentId":"63653f76-fd07-43bc-b0cc-0bbce63a218f"},{"params":{"elementList":[{"params":{"text":"

Guests often make their final booking decisions based on reviews, price, and special offers. Recently, there has been a noticeable increase in last-minute bookings.<\/p>\n"},"library":"H5P.Text 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"d5e0ec4f-df6d-4cdf-8663-ea483ee4b59c"},{"params":{"inputFieldSize":"3","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"

Identify the factors that influence guests' final decision to book a stay at Pauanui Ocean Resort.<\/p>\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"14ec1f07-1bc7-45aa-906c-e13e89fd2588"},{"params":{"inputFieldSize":"3","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"

Suggest promotional strategies to attract last-minute bookings and increase occupancy rates.<\/p>\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"9939276c-1d5d-450e-aaff-6c9f6153e014"}],"helpTextLabel":"More information","helpText":""},"library":"H5P.StandardPage 1.5","metadata":{"contentType":"Standard page","license":"U","title":"4. Purchase Decision"},"subContentId":"425e5f8b-81c2-41ca-9161-b6d0ca98abc1"},{"params":{"elementList":[{"params":{"text":"

After their stay, guests frequently share their experiences through online reviews and social media. Positive feedback is crucial for maintaining the resort's reputation and attracting new guests.<\/p>\n"},"library":"H5P.Text 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"c622135d-815a-41f1-a264-c4876547810e"},{"params":{"inputFieldSize":"3","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"

Explain the importance of post-purchase behaviour for Pauanui Ocean Resort.<\/p>\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"040c36ce-c0d0-4253-9781-f287870ed98e"},{"params":{"inputFieldSize":"3","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"

Describe how the resort can encourage positive post-stay feedback and manage any negative reviews.<\/p>\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"4d498f95-02c0-4f24-9aa4-0f12dc7afca5"}],"helpTextLabel":"More information","helpText":""},"library":"H5P.StandardPage 1.5","metadata":{"contentType":"Standard page","license":"U","title":"5. Post-Purchase Behaviour"},"subContentId":"44db53a1-1afc-4338-acec-dae97cd360ca"},{"params":{"elementList":[{"params":{"text":"

The resort has received feedback that, while the overall experience is excellent, there are areas where service can be improved, particularly during peak seasons.<\/p>\n"},"library":"H5P.Text 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"bd9bb76c-792c-4fc0-ba8f-840b07970c47"},{"params":{"inputFieldSize":"3","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"

Discuss the key aspects of service quality that are essential in the hospitality industry.<\/p>\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"6a31d6eb-6f0f-45dd-8fcf-68991ab3ad5b"},{"params":{"inputFieldSize":"3","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"

Recommend measures to improve service quality, especially during busy periods.<\/p>\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"fcfd5a66-bc56-4166-b556-e569152db265"}],"helpTextLabel":"More information","helpText":""},"library":"H5P.StandardPage 1.5","metadata":{"contentType":"Standard page","license":"U","title":"6. Service Quality"},"subContentId":"00d5645e-bbe0-4dd3-92aa-b7c5f15c02e0"},{"params":{"elementList":[{"params":{"text":"

Creating memorable experiences is a top priority for the resort. Guests have expressed interest in personalised services and unique experiences that go beyond standard offerings.<\/p>\n"},"library":"H5P.Text 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"25e9816e-6c43-48f1-b6f8-6955af2e1246"},{"params":{"inputFieldSize":"3","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"

Define what constitutes a memorable customer experience in the context of Pauanui Ocean Resort.<\/p>\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"a19392e9-876e-49f7-b5e8-779d6338a670"},{"params":{"inputFieldSize":"3","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"

Suggest ways to personalise guest experiences and offer unique activities that align with the resort's brand.<\/p>\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"582e30b4-1d95-4a70-b1a2-43da8d5acb6a"}],"helpTextLabel":"More information","helpText":""},"library":"H5P.StandardPage 1.5","metadata":{"contentType":"Standard page","license":"U","title":"7. Customer Experience"},"subContentId":"1fc9151f-ba52-4c69-8299-a2420425d50e"},{"params":{"elementList":[{"params":{"text":"

The resort aims to build a strong brand image that reflects its commitment to luxury, sustainability, and cultural authenticity.<\/p>\n"},"library":"H5P.Text 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"94399d9b-f7ad-4f2b-8afb-1ad46556d7a1"},{"params":{"inputFieldSize":"3","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"

Explain the role of brand image and reputation in influencing consumer behaviour.<\/p>\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"97072963-72e8-4018-b75a-3f9f627d4241"},{"params":{"inputFieldSize":"3","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"

Propose strategies for strengthening Pauanui Ocean Resort\u2019s brand image and maintaining a positive reputation.<\/p>\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"1eaa6693-b321-4f2e-a09a-acb8fda372c7"}],"helpTextLabel":"More information","helpText":""},"library":"H5P.StandardPage 1.5","metadata":{"contentType":"Standard page","license":"U","title":"8. Brand Image and Reputation"},"subContentId":"a4c9d40c-10a1-47bb-91df-9f92ecfdb703"},{"params":{"description":"

You can choose to export your work and download as a Word document so you can refer back to it later.<\/p>\n","createDocumentLabel":"Create document","submitTextLabel":"Save my work","submitSuccessTextLabel":"Your work was saved successfully!","selectAllTextLabel":"Select all text","exportTextLabel":"Export text","helpTextLabel":"Read more","requiresInputErrorMessage":"One or more required fields need to be filled","helpText":""},"library":"H5P.DocumentExportPage 1.5","metadata":{"contentType":"Document Export Page","license":"U","title":"Activity Complete: Understanding Consumer Behaviour"},"subContentId":"45467b39-f4ff-4aff-ae99-d97267d59cc9"}],"i10n":{"previousLabel":"Previous documentation step","nextLabel":"Next documentation step","closeLabel":"Close"}}

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