{"taskDescription":"Value Proposition","pagesList":[{"params":{"elementList":[{"params":{"decorative":false,"contentName":"Image","expandImage":"Expand Image","minimizeImage":"Minimize Image","file":{"path":"images\/file-67369a316b928.jpg","mime":"image\/jpeg","copyright":{"license":"U"},"width":2500,"height":1536},"alt":"-"},"library":"H5P.Image 1.1","metadata":{"contentType":"Image","license":"U","title":"Untitled Image"},"subContentId":"d10ef47a-a292-40e4-804d-322da0b1fa42"},{"params":{"text":"

In this activity, you will work on creating a strong value proposition for your new hospitality product or service. This is a key element in the development process as it helps to define what makes your offering unique and why customers should choose it over others in the market. As usual, you will be able to save and download your work so you can refer to it again later.<\/p>\n"},"library":"H5P.Text 1.1","metadata":{"contentType":"Text","license":"U","title":"Untitled Text"},"subContentId":"0ee4b365-5a7e-4871-ad10-59f0dd840bd0"}],"helpTextLabel":"More information","helpText":""},"library":"H5P.StandardPage 1.5","metadata":{"contentType":"Standard page","license":"U","title":"Instructions"},"subContentId":"dfe2f6b4-13f8-496e-a566-0ab1f61dde07"},{"params":{"elementList":[{"params":{"inputFieldSize":"3","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"\n\n\t\n\t\t\n\t\t\t\n\t\t\t

Begin by summarising the unique benefits your product or service offers. Think about what makes it different from competitors and why it will be valuable to your target market.<\/p>\n\t\t\t\n\t\t\n\t\n\n\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"6d52c5ea-59b1-47e2-8d9c-16e0569eefc6"},{"params":{"inputFieldSize":"3","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"\n\n\t\n\t\t\n\t\t\t\n\t\t\t

What specific problem does your product or service solve, or what need does it fulfil?<\/p>\n\t\t\t\n\t\t\n\t\n\n\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"1fb2b1aa-0f27-4752-8a79-1c4dc4308488"},{"params":{"inputFieldSize":"3","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"\n\n\t\n\t\t\n\t\t\t\n\t\t\t

What unique features or aspects of your product or service set it apart from competitors?<\/p>\n\t\t\t\n\t\t\n\t\n\n\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"c9b4471b-ec35-44ac-9965-6449d3b558e1"},{"params":{"inputFieldSize":"3","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"

How will your product or service benefit your customers? Consider both tangible and intangible benefits.<\/p>\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"ab8b4537-fb28-4e3d-ac30-29c7c5db0667"}],"helpTextLabel":"More information","helpText":""},"library":"H5P.StandardPage 1.5","metadata":{"contentType":"Standard page","license":"U","title":"Define your Value Proposition"},"subContentId":"c2ec5435-3d5c-4ba5-b314-c678547b17ee"},{"params":{"elementList":[{"params":{"inputFieldSize":"3","requiredField":false,"remainingChars":"Remaining characters: @chars","taskDescription":"

Based on your responses above, create a concise value proposition statement. This should clearly communicate the unique value your product or service provides and why it is the best choice for your target market.<\/p>\n"},"library":"H5P.TextInputField 1.2","metadata":{"contentType":"Text input field editor element","license":"U"},"subContentId":"dadc24fb-a260-44b2-ad16-2abdac7e2a4a"}],"helpTextLabel":"More information","helpText":""},"library":"H5P.StandardPage 1.5","metadata":{"contentType":"Standard page","license":"U","title":"Craft your Value Proposition Statement"},"subContentId":"7f80dbf3-cfcc-40fb-a15f-528ae135fc8f"},{"params":{"description":"

Click on the Create document to save your responses in a downloadable file.<\/p>\n","createDocumentLabel":"Create document","submitTextLabel":"Submit","submitSuccessTextLabel":"Your report was submitted successfully!","selectAllTextLabel":"Select","exportTextLabel":"Export","helpTextLabel":"More information","requiresInputErrorMessage":"The following pages contain required fields that need to be filled in order to review or submit this document: @pages","helpText":""},"library":"H5P.DocumentExportPage 1.5","metadata":{"contentType":"Document Export Page","license":"U","title":"Save your responses"},"subContentId":"9aedf9ee-f769-4875-8f71-b2c2976a2505"}],"i10n":{"previousLabel":"Previous documentation step","nextLabel":"Next documentation step","closeLabel":"Close"}}

NZMA- Hospitality-LVL6- M3- 3.2