| Subject Code | BUS200 |
|---|---|
| Subject Name | Creativity and Innovation for Business |
| Level | 200 |
| Credit Points | 3.00 |
| Type | Elective/Specialisation |
| Pre/Co-requisite | None |
Successfully completing this subject will require you to commit to a balance of class time, pre and post work and online activities as outlined below.
Total workload
| Total No. timetabled hours: | Total No. personal study hours: | Total workload hours: |
|---|---|---|
| 33 | 77 | 110 |
Weekly study workload
| Timetabled: | Personal study: | Total: |
|---|---|---|
| 3 hours per week | 7 hours per week | 10 hours per week |
Description and rationale
This subject seeks to build the knowledge, skills and attitudes required to succeed as an ethical professional. These knowledge and skills are then applied to identify and evaluate innovative high-growth product and service opportunities in the context of a start-up, a corporation, a not for profit or a government institution. The subject allows students to practice skills, including creativity, cash-flow modelling, business model analysis and lean experimentation. Students prepare a business plan for a new venture, or an improvement to an existing enterprise, enabling them to innovate and integrate their theoretical and practical knowledge.
Topics to be covered
Topics are often refined and subject to change. Please refer to the topics and subtopics listed in the LMS menu for this module.
Description
| Learning Outcome Description | Assessment tasks in which this learning outcome is assessed | |
|---|---|---|
| a | Apply the fundamental theories of creative and innovative business model. | 1 |
| b | Evaluate and justify the perspective of the user and the unique value proposition aimed at them in the development of the enterprise. | 1, 2, 3 |
| c | Examine an impactful business solution that is underpinned by the objectives of the business case. | 2, 3 |
| d | Analyse the viability of the business model and solution developed. | 2, 3 |
| e | Reflect on key elements that influence the success of the business case and personal journey. | 2, 3 |
Assessment tasks
| Assessment Task | Weighting | Assessment Due | Subject Learning Outcomes to be assessed | |
|---|---|---|---|---|
| 1 | Case Study Analysis (Individual) | 30% | Week 3 | a & b |
| 2 | Business Concept Plan (Group) | 40% | Week 11 | b, c, d & e |
| 3 | Business Pitch (Group) | 30% | Week 12-13 | b, c, d & e |
Submitting your assessment tasks
Most assessment tasks are submitted using the Learning Management System. For more instructions on submitting the assessment tasks and specific information of the subject assessment submission requirements, please refer to the instructions in the Learning Management System.
Late submission and extension
There are penalties for late submission of assessment tasks. Please refer to the assessment section in the Learning Management System for more information on late submission penalties.
If you would like to request an extension for a submission deadline of your assessment, you need to meet the eligibility requirements.
Please refer to the assessment section in the Learning Management System for more information on late submission penalties, and requests for extensions.
Recommended learning and reading list
Textbooks
Ashkenas, R., & Manville, B. (2018). The Harvard business review leader's handbook: Make an impact, inspire your organization, and get to the next level. Boston: Harvard Business Publishing.
Dawson, P., & Andriopoulos, C. (2017). Managing change, creativity and innovation (3rd ed.). London: Sage.
Johansson, F. (2017). The Medici Effect, With a new preface and discussion guide: What Elephants and Epidemics Can Teach Us About Innovation. Boston: Harvard Business Publishing.
Marbaise, M. (2016). The Business Model Canvas: Let Your Business Thrive with This Simple Model. [Place of publication not identified]: 50Minutes.com.
Zhou, J. (2015). The Oxford handbook of creativity, innovation, and entrepreneurship. Oxford: Oxford University Press.
Journals
Academy of Management Journal
Academy of Management Review
Statistics Education Research Journal (B)
Harvard Business Review
International Business Review
Academy of Management Journal
Academy of Management Review
Administrative Science Quarterly
Harvard Business Review
Journal of Creativity and Business Innovation
Journal of Innovation and Knowledge
Thinking Skills and Creativity
Yocco, V. (2015). 5 Characteristics of an innovation. Smashing Magazines. Retrieved from https://www.smashingmagazine.com/2015/01/five-characteristics-of-innovations/
Websites
M. (n.d.). The ABC’s of creating a Value Proposition Canvas.
usability.gov. (2018). User-Centered Design Basics.
Kaplan, K. (2016). When and How to create Customer Journey Maps.
Harvard Business Review – Creativity
Investopedia. (2020). Sharing Economy.
Info Entrepreneurs. (n.d.). Forecast and Plan your sales.
Additional facilities, equipment, software and other resources (if applicable):
Software
Microsoft Suite for Word, PowerPoint and Excel
Equipment or hardware
No additional equipment or hardware
