| Subject Code | MKT100 |
|---|---|
| Subject Name | Introduction to Marketing |
| Level | 100 |
| Credit Points | 3.00 |
| Type | Core |
| Pre/Co-requisite | None |
Successfully completing this subject will require you to commit to a balance of class time, pre and post work and online activities as outlined below.
Total workload
| Total No. timetabled hours: | Total No. personal study hours: | Total workload hours: |
|---|---|---|
| 33 | 77 | 110 |
Weekly study workload
| Timetabled: | Personal study: | Total: |
|---|---|---|
| 3 hours per week | 7 hours per week | 10 hours per week |
Description and rationale
This subject is an introduction to marketing and will discuss the fundamental principles of contemporary marketing such as the marketing mix, the role of the customer, marketing research and survey techniques. The aforementioned principles of marketing are demonstrated using situations that students will encounter in their professional practice of marketing.
Topics to be covered
Topics are often refined and subject to change. Please refer to the topics and subtopics listed in the LMS menu for this module.
Description
| Learning Outcome Description | Assessment tasks in which this learning outcome is assessed | |
|---|---|---|
| a | Demonstrating an understanding of the importance in business practice of marketing oriented. | 1 & 2 |
| b | Evaluate market conditions and consumer needs when forming marketing strategies. | 2 & 3 |
| c | Describe a range of common strategies for use with each of the various marketing mix tools: product, pricing, promotion and distribution. | 2, 3 & 4 |
| d | Recommend and justify an appropriate mix of such strategies to form a cohesive overall strategy to address given marketing tasks or situations. | 3 & 4 |
| e | Prepare and present a marketing plan. | 3 & 4 |
Assessment tasks
| Assessment Task | Weighting | Assessment Due | Subject Learning Outcomes to be assessed | |
|---|---|---|---|---|
| 1 | Online Quiz (Individual) | 20% | Week 4 | a |
| 2 | Case Study: Marketing Analysis (Group) | 30% | Week 7 | a, b & c |
| 3 | Marketing Plan (Group) | 30% | Week 11 | b, c, d & e |
| 4 | Presentation (Group) | 20% | Week 12-13 | c, d & e |
Submitting your assessment tasks
Most assessment tasks are submitted using the Learning Management System. For more instructions on submitting the assessment tasks and specific information of the subject assessment submission requirements, please refer to the instructions in the Learning Management System.
Late submission and extension
There are penalties for late submission of assessment tasks. Please refer to the assessment section in the Learning Management System for more information on late submission penalties.
If you would like to request an extension for a submission deadline of your assessment, you need to meet the eligibility requirements.
Please refer to the assessment section in the Learning Management System for more information on late submission penalties, and requests for extensions.
Recommended learning and reading list
Textbooks
Kotler, P., Armstrong, G. (2021). Principles of Marketing (18th ed.). Harlow, UK: Pearson.
Kerin, R., & Hartley, S. (2021). Marketing (15th ed.). New York, NY: McGraw Hill.
Solomon, M., Marshall, G., & Stuart, E. (2020). Marketing: Real People, Real Choices (10th ed.). Harlow, UK: Pearson.
Armstrong, G., & Kotler, P. (2020). Marketing: An Introduction (14th ed.). Harlow, UK: Pearson.
Grewal, D., & Levy, M. (2019). M: Marketing (6th ed.). New York, NY: Mc Graw Hill.
Journals
Journal of Marketing Research
Marketing Science
Journal of Marketing
Journal of Consumer Research
Journal of the Academy of Marketing Science
Websites
ADDITIONAL FACILITIES, EQUIPMENT, SOFTWARE AND OTHER RESOURCES (IF APPLICABLE):
SOFTWARE
No additional software
EQUIPMENT OR HARDWARE
No additional equipment or hardware
