Welcome to the Certificate IV in Marketing & Communication. Congratulations on taking the first step into a rewarding career in Marketing.
In this qualification, you will be progressing through the courses one unit at a time. Each unit is designed to build on your skills and knowledge and as you progress take on more specialised knowledge. During this qualification, you will be demonstrating the knowledge and skills you develop through the use of a simulated business where you will be applying all that you have learned into a real-world context.
The following table lists and describes the modules and the units that you will be undertaking as a part of this course. Before getting started with each module, it is important to establish regular time each week dedicated to your studies.
Having a set routine is the best way to ensure you are successful in completing your qualification.
To assist you in doing so, a Study Plan template is a planning tool that has been developed for this qualification.
Once you have downloaded this Study Plan, complete it and save it onto your computer. Please refer to the Orientation module, under subtopic 1.6.4, 'Self-Paced Learning' for more information on how to complete the Study Plan.
| Study order | Subject name | Assessments* | Estimated hours** |
|---|---|---|---|
| 1 | Introduction to Marketing & Communication | 1 | 20 |
| 2 | Apply critical thinking to work practices | 3 | 55 |
| 3 | Undertake marketing activities | 4 | 40 |
| 4 | Write complex documents | 3 | 55 |
| 5 |
Apply communication strategies in the workplace |
2 | 55 |
| 6 |
Develop and apply knowledge of communications industry |
4 | 40 |
| 7 |
Make presentations |
4 | 50 |
| 8 |
Articulate, present and debate ideas |
3 | 50 |
| 9 |
Conduct e-marketing communications |
4 | 55 |
| 10 | Analyse big data | 4 | 60 |
| 11 | Analyse consumer behaviour | 3 | 60 |
| 12 | Develop a social media strategy | 5 | 55 |
| 13 | Prepare digital content | 4 | 55 |
* Indicative and subject to change