- Read the following article by Cleverism, titled ‘What is the marketing concept?’, for further details on the different types of marketing concepts and their history.
- Read the following information by the Australian Government titled ‘Researching your market’.
- For an example of trend and competitor analysis and reporting tools, visit the following website with various tools by Google.
- Read more information on the 7 Ps model by The Marketing Centre titled 'The 7 Ps and the 4 Pillars: what is marketing anyway?'.
- Watch the following video for a tutorial in setting up a Google Ad Campaign:
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