Now that you’re an expert in all things social media, you can put your content out into the universe and see how it performs. A great way to track your performance is with a Social Media Audit. This is a yearly review that helps you see whether you’re achieving your social media goals.
After you’ve watched Luke’s video, you can click here to sign up to Hootsuite and prepare your own Social Media Audit.
If you run a business that’s had a social media presence for a while, you can do an audit of your performance to date. But if you’re just getting started, fill out as much as you can, and then put a reminder in your calendar to conduct a full audit in 12 months time.
If a year feels like too long between audits, you can absolutely make it shorter. In fact, the more often you analyse your performance the better! Just make sure that your goals and KPIs are realistic for whatever timeframe you decide to use.
Post your completed audit document to to your thread in the Module 3 Practicals Forum.
Learning together: We learn better with a little encouragement and discussion. Check out the answers of other students and leave a comment on their posts too.
