Forms to engage with your audience

Submitted by gavin.stokes@y… on Wed, 08/24/2022 - 16:40
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If you wanna know more about your customers, what they wanna see from you, what they think about your product… Basically, if you want to pick your customers’ brains about ANYTHING, the most efficient way to do it is a survey.

And what’s the best way to do a survey? Typeform.

Typeform is also great for learning more about your customers through sign-up forms, for collecting competition entries, and even building quizzes. Learn the basics in this video, and then jump into the practical to have a play with all the different functions.

  1. Sign up to Typeform here
  2. Start from scratch template
  3. Create a Typeform to collect entries for a competition and include the following fields:
    • Introduction image and Title
    • Name
    • Email address
    • Phone number
    • Short paragraph question
    • Multi choice question
    • Link to social Media handles
    • File upload section
    • Add images and design your Typerform
    • Go to Connect and integrate a Google Sheet
    • Go to Share and check the metadata
    • Copy the link and share your Typeform in a message to your tutor.

 

SurveyMonkey is online survey software that helps you to create and run professional online surveys. It is very powerful and a well-known online application.

Why would you use it?

Surveys are important to collect feedback, opinions, criticism and suggestions from the general public and customers. Feedback is a gift!

There are a number of competitors in the online survey space but SurveyMonkey is perhaps the best known and most widely used. It adds a lot of other features that makes collection and analysis of data extremely simple.

  1. Head to SurveyMonkey and set up a free account. 
  2. Read this blog on Net Promoter Scores. 
  3. Create a survey that includes a Net Promoter Score question. 
  4. Collect responses to that survey, even if it's just you testing the form so you can see and analyse results in the back end. Put yourself in the shoes of someone filling out the survey and ask:
    • How long is it? Is it too long?
    • Does it flow nicely? Are the questions in the right order? 
    • Is what's being asked of me clear? 
    • Is there an incentive for me to give feedback? For example, am I in the draw to win something?

Download the results from your test survey from SurveyMonkey as a PDF and post it to your thread in the Module 5 Practicals Forum.

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