When you’re smart with your marketing, you can get a serious return on investment. And marketing automation tools make that process a whole lot easier.
Marketing automation can help you really target your campaigns, get better leads, and turn those leads into sales – resulting in higher revenue and greater growth.
That’s a huge promise. But as you’ll see, these tools are jam-packed with some serious functionality. It’s worth taking the time to understand them so you can get the most out of them.
If you’re using a bunch of digital tools on the daily, Zapier can be a lifesaver. It’s a tool that helps you automate repetitive tasks between two or more apps. So when an event happens in one app, Zapier can tell another app to do a particular action. For example, if someone enters a competition by filling in a Typeform, Zapier can then tell Gmail to send them an email to congratulate them on entering.
- Sign up to Zapier
- Research all the Zap opportunities
- Try building a Zap
- Connect Google Forms & Gmail to create a zap that sends an email automatically to the person who has filled out your form
- Test the Zap
- Turn your Zap on and complete the form and wait for the email to arrive in your inbox
- Post a link to your Google Form to your thread in the Module 5 Practicals Forum.
- Sign in to Mailchimp
- Create an email you are happy with the look of
- Take a copy of the code by clicking <> in Mailchimp and copy it over to Zapier
- In the Body section of Zap, change the Body Type to Html
- Paste the code over & send a test
- Play around with it until you are happy
- Post a screenshot of your nice looking email in Zapier to your thread in the Module 5 Practicals Forum.
