Create a visual brand identity

A key way of strengthening your brand in the minds of your customers is creating a visual identity. A visual identity is a design aesthetic that’s unique to you and consistent across all elements of your brand: from your logo and wordmark, to your website and social media, all the way to your emails and invoices.

Fortunately, you don’t have to be a designer to create a visual identity. An incredibly popular design tool used by thousands of brands is Canva. It’s full of really useful templates and even has a logo maker. 

Canva is free, but you can pay for CanvaPro which unlocks some premium features.

• Sign up to Canva for a free trial
• Head to the Brands section to create your own brand!
• Upload a image or logo, change the colours as you like or use Hex codes
• Select a template and create a presentation using your logo colours or image
• Create a letterhead that’s on brand with your logo or image
• Post your branded letterhead to your thread in the Module 5 Practicals Forum.