Now you have learnt about the creative process, lets try it by working an a project. You will be working on a start up concept for a business who is ready to move from concpet to investment. Lets take a look.
![[INSERT ALT TEXT]](/sites/default/files/uploads/Other/631/SPARKIT_logo-s1.jpg){kind=logo}
Background to the Business
At the beginning of 2019, engineer, tech enthusiast and beach-lover, John Crawford was frustrated at how often his devices would run out of battery while spending a weekend outdoors. John needed a way to charge multiple devices at the same time when he was down at the beach. This is how SparkIt came to be.
SparkIt is a portable charging station that uses renewable energy (solar power) to charge multiple electronic devices at once.
Prototype
Initially, John used his engineering skills to produce a concept that solved his problem. He began by writing up all of his ideas including the main objectives and goals, considerations, ideas and research findings. Once he had all of the information needed he began multiple draft sketches of his prototype.
Once he was satisfied with his concept John built a single unit as a prototype.
With a prototype designed and built, John tested his product with potential users, received excellent feedback, and then sourced a manufacturing partner for large-scale production.
In order for SparkIt to be successful, though, John needs to raise money from investors. John needs to begin thinking about how he will market his product to consumers and how he is going to convey this to his potential investors.
The Brief
John has his go-to-market strategy in place and is ready to sell SparkIt to potential investors. In order to do this, he needs specific marketing collateral. John has recruited your services to assist with this and needs the following items to start the investor drive.
- A strong brand identity:
- That reflects the product's environmentally friendly design
- That appeals to a wide audience (both consumers and investors)
- Visual assets highlighting the following features:
- Wireless charging pad
- 2 x USB charging outputs
- Micro USB input (for standard charging when required)
- Water-resistant
- Scratch-resistant
- Dustproof
- Shockproof
- Visual assets highlighting the following products that SparkIt is compatible with:
- Smartphones
- Tablets
- E-books
- SLR Cameras
- GoPros
- Drones
- Headphones
- Low fidelity wireframes for a product landing page that highlights:
- A product banner
- A Features sections (as above)
- A Support section (as above)
- An About the Founder section
- A Contact Us form
If you do good work for good clients, it will lead to other good work for other good clients. If you do bad work for bad clients, it will lead to other bad work for other clients.
You have been tasked to work on the SparkIt project and you have been assigned requirement one "Brand Identity" as well as one other requirement of your choosing. You can choose to perform these tasks in Canva or in any other software of your choosing. In the next topic (Software Labs) we have provided an introduction to each of the two Adobe products:
- Photoshop
- Illustrator
Review each of the Software Labs and then commence Portfolio Task 3.
- Step One - In addition to "Brand Requirements" select one other requirement to complete for this project.
- Step Two - For each of the two (2) requirements, work through the creative process utilising the information above.
- Step Three - As you work through each stage of the creative process keep records of your work
- Step Four - Create at least two versions of each of your ideas for the client. (Creating more than one allows the client to have the option to select from the variations.)
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