The Team Owner

Submitted by tara.mills@up… on Wed, 03/08/2023 - 12:32
True teams are made when you put aside individual wants for the collective good.
Chiney Ogwumike

You made it. You have accomplished what every single eSports business person secretly desires, owning your own successful eSports team. What now? Well, owning a team is half of the battle. You become the face of your organisation and by default their leader.

So how do we start? How do we deal with this or how do we even start to aspire to become one? The answer lies first in building your passion for what you love. It is easy to behave at your best when things are going well, but it takes determination and endurance as an owner to put your best face in dire situations.

In eSports, like any other field, you will find business models that work and business models that don’t. eSports orgs that are in for the money and eSports orgs that aim to become the best orgs out there. The money seekers tend to bail when things aren't doing well and abandon ship while the former do whatever they can to strife and endure. So, what's the secret? What's this formula that successful teams have in order to last this long? Good leadership. Specifically good team ownership.

What does a Lawyer, a Manager, an Engineer and a Player have in common? Nothing but the sole passion for eSports. Here is the Story of Carlos Rodriguez, better known as Ocelote, one of the most well resounded eSports Owners in eSports.

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The Background of Team Owners

G2 Owner: Carlos Rodriguez, former professional eSports Player to owning an empire. 

Watch: The Winning Mentality of G2 Carlos | Unfold: 10.42 (Minutes)

This video captured how small things define the identity of G2 owner Carlos Rodriguez and how his 'non-complacent' mentality has defined who he is and where his organisation is going. 

But so, like Carlos, we can find many Team Owners with completely different backgrounds that shape what their organisation is. Take the Misfits Owner: Ben Spoont, he is a Lawyer. Or a well-known persona in North America, Cloud 9 Owner: Jack Etienne, he is a Software Engineer. Everywhere you look, they all have different backgrounds telling us that there's no secret recipe. All skills are obtained with effort, love for what you do and persistence.

The Shared Identity of an eSports Org and their Owners

Have you ever asked yourself why do we support specific teams for long periods of time even after our favourite players are gone or just not directly involved with the teams anymore? Have you ever sat and thought this through? We will give you a clue. It has to do with the power of team building and branding and how this is so important from the moment you consolidate a team in the eSports scene. People are easily forgotten, but their ideas stick in our minds. This idea that sticks in our minds is called branding , and many team owners had this objective clear even before starting to compete.

Like a brand, a team has an identity, and this identity is the reflection of a sum of things, from their owners to their players, from their results to the way they act and interact with their fandom. Teams have discovered that the only long-lasting way to bring added value to their brands or names is by occupying a specific idea into the minds of their followers and stay.

Let's do something fun to portrait this example. We will give you names of teams across the eSports genre, and you will have to match their name with what you think they represent. If you are not sure or haven't heard of these teams, please feel free to research a little about them before you answer quickly, take your time!

Media Training

As the eSports Industry grows and gains more mainstream attention, team owners may find themselves in the public eye more often in interviews, press conferences or other media appearances media training can help team Owners develop the skills and knowledge needed to communicate effectively with the public.

This includes techniques for speaking clearly and confidently, handling tough questions, and staying on message. In addition to enhancing their communication skills, media training can also help team owners avoid potentially damaging missteps or controversies. By learning how to navigate media interactions, team owners can manage their public image and protect the reputation of their team's brand.

Here's a couple of tips that may help you whenever you get in contact with the public:

  • Know to whom you are talking. Make sure you know who the ones are listening to your answers, think of them first before answering or sharing anything.
  • Stay on message. Don’t wander around an answer, deliver your message and don’t give any opportunities to go overboard on different subjects.
  • Practice Active Listening. Understand what you have been asked first, make sure of that, don’t be scared of asking a question before you answer.
  • Be confident but be humble. Confidence is important in any media apprearance but it's also important to be humble and not be seen as arrogant.
  • Be prepared for tough questions. They will try to unbalance you, make sure you are ready to answer controversial matters.
  • Be authentic: Be genuine in your interaction with the media, this will help you to build trust and make yourself credible to others.
Watch: Before/After Media Training: (1:21 Minutes)

Networking to build value

Networking, we have heard this word before, haven't we? But what does it really mean and how do we even start?

Well, there is no more simple answer to that; networking is a skill that must be honed like any other. But if this skill has been mastered, it could bring a lot of value to not only your image as a person and therefore an owner, but a brand.

Socialising is part of our DNA; humans are social beings and any sort of relationship you have with others was built upon social skills. From your family to your friends this bond is a bridge between you and the other party.

Ah yes, but what about our own set of skills? Ask yourself. I can't just magically make this skill pop out of nowhere can't I? What if I don’t feel comfortable? What if Im not prepared? Here is an amazing video that would help you understand what networking is and how getting out of the comfort zone means growth and there for the improvement of this important skill to master:

Watch: An introvert's guide to networking | Rick Turoczy | TEDxPortland: (3.23 minutes)
This video highlights how an introvert's unique skill of 'being comfortable with the uncomfortable', can actually be quite the advantage in networking. They are more likely to have those conversations others shy away from.  Successful networking often takes place in one on one situations- ideal for an introvert! Therefore, the building of relationships is likely to succeed because the foundations have been established through these one on one connections. 

Choosing the Right Team to build your Organisation

Team Building is necessary on any aspirant person that wants to become a leader. Ideally you want to be around people that are better than you or can become better than you at doing something specifically for your team. It is important whenever you are teambuilding that you guide yourself with the following:

  1. Identify the necessary skills. Make sure you identify people that have technical skills, communication skills, leadership skills or any other skill that you need, even if they don’t have it know, are they capable of getting them?
  2. Foster positive culture. A positive team culture is essential for building a strong and effective team, this includes creating a supportive and collaborative work environment.
  3. Provide Training and development Opportunities. Invest in your talent, make sure that they know that you are betting on them.
  4. Set Goals for the Team and your expectations in results. Keep everyone focused and motivated.
  5. Foster Collaboration and good chemistry amongst team members. Make them feel that they belong. Their success is everyone's and the losses are shared.
Watch:How to Build a Dream Team as an Entrepreneur: (16.31 minutes)
Building a dream team can be defined in the early stages of recruitment. Bet-David talks about recruiting two people at the same time because they stimulate healthy competition and motivate one another. He also emphasises the importance of a team player not only to be good at something but truly believe the idea of playing well with the other members of the team. 

Take a moment to think about your favourite eSports team or organisation. What made you become a fan? Was it the players? The branding?

Portfolio Checkpoint: 4B: pep-talk 

Imagine for a second that you are an eSports team owner. The final match of a best of 5 (bo5) will determine if your team wins or loses the championship.

Put yourself and your team in both of the scenarios, the winning and the losing side.

  1. Using Canva, record a one-minute pep talk/ message to your team's fandom factoring both scenarios of winning and losing the final bo5 match. 

Add the link to the portfolio.

Portfolio checkpoint: 4c: ThE face of the org

You are the owner of a team that just made it to the qualifiers to become a professional eSports team. As we know public relations is an important aspect of any team owner's responsibilities inside of the org. You are about to have an interview with the games publisher's interviewer in which they will address the following questions:

  1. When did you realise that you wanted to create your own eSports organisation?
  2. How did it all start?
  3. How has the process been since your team's conception? is it much different now than when you started?
  4. Did you ever have doubts during your journey as a team owner?
  5. What kept you going when you faced this adversity?
  6. What's the most challenging thing you have to deal with while being a team owner
  7. What's a personal goal that kept you going?
  8. What would you recommend for people that want to own their own eSports team?

Before you answer the questions above state to the interviewer:

  1. What is the name of your Org?
  2. What is the Genre that you have been playing?
  3. What does your eSports Org represent?
  4. What are your Values as an org?

Write your answers in the portfolio workbook and then leave the link of your fictional interview.

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A serious team owner
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