Finding is reserved for those who searchJim Rohn
The origins of social media can date back to the early days of the internet, specifically when it was born in 1970, but the first recognized social media platform was named Six Degrees, which launched later in 1997. It was a platform that allowed users to upload profile and make a connection with other users, really like what we have right now.
However, it wasn't until the early 2000s that social media started to take off. Friendster in Asia was launched, and Myspace followed in 2003, becoming the most popular networking site in the United States until it was overtaken by the giant Facebook (Meta).
https://monday.com/blog/project-management/social-media-management/
Watch: Get Social with Esports Social Media Manager Lindsay Caudill | Behind the Screens: (5.22 minutes)
A search engine is a software, program or website that helps users find information on the internet. It works by crawling thought web pages, indexing the content, and then ranking the results based on relevance to the users search query.
When a user types a query into a search engine, such as "best Italian restaurant near me" the search engine uses algorithms to scan the index of webpages to find the most relevant results. The search engine then displays a list of results, typically with a brief description of each website and a link to visit the page.
You all know the biggest search engine there is out there: Google.
Watch: History of Google Company - Animated: 5.32
SEO stands for Search Engine Optimisation. It refers to the practice of optimising a website to improve its visibility and ranking on search engine results pages.
The goal of SEO is to increase the quanity and quality of organic (unpaid) traffic to a website from search engines like Google or Yahoo. This is achieved by implementing various techniques and strategies such as keyword research, on page optimization, link building and content creation.
A SEO can help business and individuals attract more targeted traffic to their websites, generate more leads and sales, and build brand awareness and credibility.
Watch:How To Use Social Media For SEO: 3.4
Why is trending important?
Trending is just a word to say they are using it.
Trending in the context of social media, refers to topics or sometimes used hashtags that are currently popular and being discussed widely across various social media platforms.
Social media like Instagram, Twitter or Facebook usually have a “trending” feature that displays the most popular and widely discussed topics based on the number of posts, likes, comments and shares that they receive within a certain time.
This helps brands to adapt their strategies to increase brand awareness and stay relevant to an industry that demands constant updating.
Watch: What is social media's role in promoting sports and eSports?: 1.11
How does social media affect eSports growth and exposure?
Social media has significant impact on the growth and popularity of eSports. It directly impacts the following:
- Increases exposure: social media platforms like twitter, Facebook and YouTube have helped to increase the exposure of eSports to a wider audience. eSports teams and players can easily share their gameplay highlights, tournament schedules and other news with fans and followers around the world.
- Fan Engagement: Social media has made it easier for fans to engage with their favorite eSports teams and players. Fans can follow their Favorite teams and players on social media, and interact with them through comments, likes and shares! Thishelps to build a stronger community and increases that sense of loyalty amongst fans.
- Sponsorship Opportunities: These platforms open new sponsorship opportunities for eSports players and teams! Brands can now reach a larger audience through social media and are now sponsoring teams that share their same vision building it through a strong social media presence.
- Live Streaming: Social media platforms like Twitch and Facebook Live have made it easier to live stream tournaments and matches, This has helped to increase the visibility of eSports! It has made it so accessible for anyone who just cant attend in person events.
A social media platform is an online space where people can connect and communicate with each other. It creates a virtual community where you can share your thoughts, photos, and videos with friends and followers. Some popular social media platforms that gamers prefer are:
One of the best social media platforms for gamers is Facebook.
Not only does Facebook have a massive user base, but there are also tons of groups and pages devoted to gaming. This makes it easy for gamers to connect with one another and share tips and tricks.
In addition, Facebook also has a built-in live-streaming feature, which makes it perfect for gamers who want to share their gameplay with the world.
YouTube
Another great social media platform for gamers is YouTube. It's the perfect place to watch gameplay videos, learn new strategies, and connect with other gamers.
There are also tons of channels devoted to gaming, so you are sure to find one that you like.
Plus, with YouTube’s new live-streaming feature, you can live-stream your gameplay to the world.
Twitter is another great social media platform for gamers.
It is perfect for sharing quick tips and tricks, and you can easily connect with other gamers who share your interests. Plus, Twitter is perfect for following gaming news and announcements.
Socila Media App for Gamers
Discord
If you are looking for a social media platform that is specifically devoted to gaming, then look no further than Discord. Discord is a chat app that was designed for gamers, and it has tons of features that are perfect for gamers. You can join public servers, chat with other gamers, and even share videos and screenshots.
Instagram is not a traditional social media platform for gamers, but it can still be a great place to connect with other gamers.
Here, you can share screenshots and videos of your gameplay, and you can also follow other gamers. Plus, Instagram is perfect for building relationships with other gamers.
TikTok
TikTok is a new social media platform that is perfect for gamers.
With TikTok, you can easily share videos of your gameplay, connect with other gamers, and learn new game strategies. Plus, TikTok is perfect for following gaming news and announcements.
16 of the Best Social Media Platforms for Gamers - Gaming Zombies, 2022
When it comes to eSports Social Media Management Is a must have. Every single eSports organization wants to build community and this word is associated now with social media. It is all about creating content and engaging with your community.
It will be important for organizations to create their own strategies around social media that will be later align with the business goals. This also includes the monitoring of social media and the interactions with the community not only via posts but also via direct messages, assisting them in the most professional and appropriate manner. The goals of any Social Media Manager are to increase grand awareness, drive in traffic and maintain a positive brand image.
Key ingredients for proper social media management
- Know your target audience. Understanding your followers is crucial to create relevant and engaging content that resonates with them and the brand.
- Choosing the right platform. Each Social media platform has its unique features, audiences and algorithms, and a social media manager should be familiar with each of the to tailor content accordingly.
- Content is key. Content creation in a social media account should be compelling and visually appealing but most of all effective.
- Track your progress. Tracking and analysing social media metrics is essential to understand the performance of the content and adjusts strategies as needed.
- Know how to sell your brand. Have knowledge of advertising tools such as Facebook ads or Instagram ads. Learn how to optimize them to reach the target audience.
- Crisis Management. Things are not always going to go on the right direction. Be sure to have a plan in place to handle potential crises, such as negative comments or reviews.
- Communicate and collaborate. A social media manager should have strong communication and collaboration skills to work effectively with other teams, such as marketing, customer support or creatives.
Portfolio checkpoint: 4G: Choosing the right Social Media
- Which one(s) would accommodate better for your eSports event?
- Why did you choose these social Media platforms?
- Whats your strategy on this platform? How do you plan to engage with people?
Write your answers in the portfolio workbook
Create a fictional post in which you will be advertising your eSports event, make sure you use your selected social media visual standards (1920 x 1080 if it's for PC & 1080 x 1920 if it's for mobile devices) and paste it in your portfolio workbook.
