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Meet Mahesh, 

He owns and runs a small personal training business called Upstart Fitness along with his wife. Mahesh is responsible for running most of the personal training sessions, however, he was also responsible for putting together the business plan and maintains the associated duty of care responsibilities. 

What is a Business Plan?

A business plan is a written document that describes in detail how a business — usually a startup — defines its objectives and how it is to go about achieving its goals.  A business plan lays out a written roadmap for the business from each of a marketing, financial, and operational standpoint. A business plan is a fundamental document that any startup business needs to have in place prior to beginning operations. - www.investopedia.com

What is the purpose of a Business Plan?

Having a business plan;