Key to Brand

This workshop introduces the parts of a key-to-brand and how to set up for a successful workshop.

Brand key is a point of reference that shows the market what your brand is. It is multifaceted that showcases your brand's strengths including its personality, values, philosophy, and uniqueness from the market.

Below is what Brand Key looks like. You can click on the hotspots for each parts discussion.

Here’s an example Key to Brand (KTB) based on a brand called OLT. OLT partners with businesses to make it cheaper and easier to establish and run a power company. 

With that example and the video to guide you, it’s time to create your own KTB!

1. Choose a product or service you want to build a brand around. This could be your own business, a side hustle, or you could use a known brand to run through the process.
2. Make a copy of this document and draft your own Key to Brand.
3. Post your document to your thread in the Module 1 Practicals Forum.