SUBJECT OVERVIEW

This course is all about having fun! Students will be able to see for themselves how public relations and technology are being used to increase customer sales. The customer journey is being transformed to offer a more immersive experience. Virtual reality is providing more of an actual reality. The line between using traditional and digital media channels is now blurred. Using various scholarly articles and journals, students will learn how the communication and marketing landscape is having to adapt in the digital age.

SUBJECT OVERVIEW

This course investigates product development and change in the hospitality industry and considers a range of strategic responses that have emerged in New Zealand and Internationally. There are two main aspects to this course being

1. the skill sessions AND
2. key content –trends and responding to change

The main course focuses on current industry trends, what trends are being developed, and what has triggered these trends, as well as their impact.